Instagram introduced that some users in seven countries will now not be able to see the number of likes that other users’ posts have received.
The policy, which has already been implemented in Australia, Brazil, Canada, Ireland,
Italy, Japan, and New Zealand.
You, as a user, will not have the option to see who preferred (Like) or saw another person’s post, but there won’t be a total number of likes showed on the screen. You will still be able to tap into the list of people who liked and viewed it and count the numbers manually if you so choose.
Instagram is hiding likes to protect its reputation and business
The Instagram engagement has declined from 1.54% to 0.9%, but in case you’ve been listening to your Instagram account, you perceive this decrease has been taking territory for quite a while.
Instagram isn’t protecting its users, it’s protecting itself. By hiding likes, Instagram will help mitigate the negative backfire that originates from declining organic engagement on a platform over time as well as protects their reputation.